idea-space

case study development H&M erstellt von NilsMoldon

Description

Gepostet von NilsMoldon in category: Initial Ideas

The case study is about H&M and the focus on its Supply Chain Management.

Draft table of contents:


1. Historical Background of H&M

2. The Fast Fashion Industry

3. Supply Chain Management at Zara, H&M and Benetton

4. H&M Supply Chain Management

5. H&M Today

6. Conclusion



In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. 
H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past decade, H&M had passed Gap in sales, but the company had failed to keep up with Inditex's growth and its Spanish rival had larger sales and greater profitability than H&M. 
H&M had also lagged behind Inditex in supply pipeline speed, brand diversification, online retail presence, and expansion into China. Meanwhile, the world's leading hypermarket chains, including Wal-Mart and Tesco, were making significant headway in apparel and challenge H&M's basic clothing segment.
In 2012, CEO Karl-Johan Persson, grandson of the company's founder Erling Persson, promised increased expansion into underdeveloped markets, a stronger push to online retailing, and the launch of a major new retail brand. 
Whether Persson's plans were enough to catch up with Inditex remained to be seen.
 

    Target Group

    Gepostet von NilsMoldon in category: Initial Ideas
    Anyone who is interessted in H&M and/or Fast Fashion Industry
     

      Course Objectives

      Gepostet von NilsMoldon in category: Initial Ideas

      Our most important obejectives are the supply chain management in H&M and the meaning of Fast Fashion Industry

      Moreover we will screen the value chain from the first outlines to the end product.

      Learning objectives:
          This case intends to teach students about the strategic challenges of fast-fashion retailing, which include attention to supply-chain dynamics, design sourcing, and management structure. Students will also discuss how to successfully challenge industry leaders and build market share.
       
      When students are presented with the case, they place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis - examining the causes and considering alternative courses of actions to come to a set of recommendations.
       

        Prerequisites

        Gepostet von NilsMoldon in category: Initial Ideas
        The prerequisites for our target Group is to have a brain, a proper Internet-Connection and a general interest in Fashion-retail
         

          Constraints / Standards

          Gepostet von NilsMoldon in category: Initial Ideas
          Which discipline / industry standards might have to be considered?
          Here you can find also a critical video about the supplier relationship management in Asia
           
          https://www.youtube.com/watch?v=1KKtVCrYF54
           

            H&M commercial 2015

            Gepostet von Jazzypie in category: Initial Ideas
            Here is a good youtube video showing the customer focus in supply chain management - good video for an introduction to the topic in the classroom.
            https://www.youtube.com/watch?v=gXSm5vEm_YI&index=1&list=PL5yXmhg1zZbYa1brcgnWTopSs8hydaZEt
             
             

              H&M’s CEO on How the Brand Plans to Make Fast Fashion More Sustainable

              Gepostet von Jazzypie in category: Initial Ideas
               

                Course Objectives

                Gepostet von NilsMoldon in category: Outline

                Please describe the refined course objectives. This should be in line with module descriptions in the course syllabus.


                This is the link to the presentation we hold in class

                https://www.dropbox.com/s/0uln0kvmnmyar4k/H%26M%20Case%20Study.pptx?dl=0

                The course objectives may encourage students to follow a systematic approach to their analysis.  
                For example:
                • What is the issue?
                • What is the goal of the analysis?
                • What is the context of the problem?
                • What key facts should be considered?
                • What alternatives are available to the decision-maker?
                • What would you recommend - and why?
                 

                  Learning Outcomes

                  Gepostet von NilsMoldon in category: Outline
                  Please describe the learning outcomes.
                  Subjects covered:
                      Competitive strategy; Corporate strategy; Decision making; Strategy; Supply chain management; Supply chain strategies  
                   

                    Didactical Concept

                    Gepostet von NilsMoldon in category: Outline
                    Please describe the key aspects of the didactical / instructional design
                    The case method is a profound educationalinnovation that presents the greatest challenges confronting leading companies,non-profits, and government organizations - complete with the constraints andincomplete information found in real business issues - and places the studentin the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other's ideas, students become adept at analyzing issues, exercising judgment, and making difficult decisions
                     

                      Course Plan

                      Gepostet von NilsMoldon in category: Outline
                      Please create a table which shows the main contents, learning activities as well as potential references (book chapters, papers, ..) and OER to be used for the course development.
                       

                        Course Development

                        Gepostet von NilsMoldon in category: (Course) Development
                        Finally lets create our resource
                        The following link shows the PowerPoint presentation of the student research work at the MBA class at the university of applied science in Pforzheim in 2014. The case study was part of the syllabus and examination.
                         http://idea-space.eu:19001/up/0225e301e27534479cc74a1e6d6857b4.pptx 
                         
                         The following link shows the PowerPoint presentation of the student research work at the IBA class at the BA Eisenach in 2014. The case study was part of the syllabus and examination.
                          http://idea-space.eu:19001/up/3bcc7a5d85f4c707009c2cc509f8e5cd.pptx 
                         
                        The following link shows the PowerPoint presentation of the student research work at the Berufsakademie Eisenach in 2015. The case study was part of the syllabus and examination
                         http://idea-space.eu:19001/up/0410415e0cac316030d2532488d74b02.pptx 
                         

                          Experiences and Feedback

                          Gepostet von NilsMoldon in category: Evaluation
                          All users provide their experiences
                           

                            Follow up

                            Gepostet von NilsMoldon in category: Evaluation
                            The group discusses and agrees on changes which should be made based on the feedback.