What is the case study and idea all about? What is the broad topic, the aim and what are the main aspects to be covered?
As the cosmetics company L'Oreal has transformed itself from a very French business into a global leader, it hasgrappled with the tension that's at the heart of every global enterprise:Achieving economies of scale and scope requires some uniformity and integrationof activities across markets L'Oreal managers have gained familiarity with the norms and behaviors of multiplecultures and can switch easily among them. Subjectscovered: Cross-cultural literacy;Cross cultural relations;Executive selection;Multinational corporations;Product development
Participants in the idea space "L'Oréal" will summarize their findings in presentation and a three page term paper.
The students from the MBA course - Cross-cultural Management at the Hochschule Pforzheim uploaded their final presentation here. The work is the result of a three month desk research, based on case study materials from Harvard Business and addtional sources uploaded by the consortium.