idea-space

Cross-Cultural Management Case Study - L'Oréal από raimund.hudak

Introduction

ανάρτηση από raimund.hudak στην κατηγορία: Initial Ideas
What is the case study and idea all about? What is the broad topic, the aim and what are the main aspects to be covered?
As the cosmetics company L'Oreal has transformed itself from a very French business into a global leader, it hasgrappled with the tension that's at the heart of every global enterprise:Achieving economies of scale and scope requires some uniformity and integrationof activities across markets
L'Oreal managers have gained familiarity with the norms and behaviors of multiplecultures and can switch easily among them. 
Subjects covered:
Cross-cultural literacy;Cross cultural relations;Executive selection;Multinational corporations;Product development
 

    Case study material

    ανάρτηση από raimund.hudak στην κατηγορία: Initial Ideas
    Upload case study material and documents for the research here
     
    L’oréal Masters Multiculturalism
     
    The cosmetics giant manages to be veryglobal – yet very French.
    By Hae-Jung Hong andYves Doz
     
     
    Source: https://hbr.org/2013/06/loreal-masters-multiculturalism 
     
     

      Description

      ανάρτηση από raimund.hudak στην κατηγορία: Initial Ideas
      Please describe here your ideas how you will approach the company case study and what content is required.
      Individual study of papers
      Identify major reasons for success
      Internetresearch
      Preparationof a PP-presentation
      Presentation of results 35 minutes plus 10 minutes discussion
       

        Course material

        ανάρτηση από raimund.hudak στην κατηγορία: Initial Ideas
        Information such as publications, videos or company information can be uploaded here.
        Broad information about L'Oreal 
         http://idea-space.eu:19001/up/19942132a7774b897ae34498241ab6f0.pdf 
         
         
        L'oreal China 2013 Trainee Program
        https://www.youtube.com/watch?v=_MOSFOZu72g
         

          Final presentation and Term Paper

          ανάρτηση από raimund.hudak στην κατηγορία: Initial Ideas
          Participants in the idea space "L'Oréal" will summarize their findings in presentation and a three page term paper.
          The students from the MBA course - Cross-cultural Management at the Hochschule Pforzheim uploaded their final presentation here. The work is the result of a three month desk research, based on case study materials from Harvard Business and addtional sources uploaded by the consortium.
           
           http://idea-space.eu:19001/up/dcb7b81e5ffe4fbf99b42317f78282a8.pdf 
           http://idea-space.eu:19001/up/b4c6e620e8b9a68f2918179bc50e0390.pptx