What is the case study and idea all about? What is the broad topic, the aim and what are the main aspects to be covered?
As the cosmetics company L'Oreal has transformed itself from a very French business into a global leader, it hasgrappled with the tension that's at the heart of every global enterprise:Achieving economies of scale and scope requires some uniformity and integrationof activities across markets
L'Oreal managers have gained familiarity with the norms and behaviors of multiplecultures and can switch easily among them.
Subjects covered:
Cross-cultural literacy;Cross cultural relations;Executive selection;Multinational corporations;Product development
English
Ελληνικά
German