idea-space

Market and case study analysis of the company Apple από raimund.hudak

Relevance and need

ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
Idea collaborators will compile relevant company information to the idea space for students and educators. Various information about Apple's Best Practices and what makes the company unique will be the bases for further development of course materials, such as case studies or research work.
Please share with us your ideas why the Best Practice study of company Apple is relevant for the industry.
 

    Research agenda and case study topics

    ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
    The research agenda will give guidance to the collaborators how to approach the research. What are the case study topics?
    What is the knowledge we need to address?
     
    The teaching objectives for this case are: 
    (1) understand industry structure and how an organisation might successfully try to negotiate the forces; 
    (2) explore the nature of strategic leadership through Steve Jobs' leadership at Apple Inc;
    (3) explore the nature of successful innovation and how it might be accomplished;
     
     

      Context

      ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
      The context of compiling different ideas is providing students and educators with open resources for the classroom, for research or teaching.
      What is the context we need to address?
       

        Market data and case study material

        ανάρτηση από raimund.hudak στην κατηγορία: Preparation
        Identify key market data, case study material, links and literature on the topic.
        The investor report "10k-Report" is an excellent resource for a broad overview of the company's strategy and financials.
        http://investor.apple.com/secfiling.cfm?filingid=1193125-11-282113&cik=
         
        Case study material - MBA course
         http://idea-space.eu:19001/up/77840429759446f8a4db5eb4109cd1ab.pptx 
         

          Theoretical framework

          ανάρτηση από raimund.hudak στην κατηγορία: Preparation
          Elaborate on the role of theory, theoretical framework, related models and methods.
           

            Research approach

            ανάρτηση από raimund.hudak στην κατηγορία: Preparation
            Define your research approach, consider validity, reliability, sampling etc.
             

              Compile and structure data

              ανάρτηση από raimund.hudak στην κατηγορία: Data Analysis
              Compiled data can be found here for further data analysis. The compilation us structured in:
              1. Financials
              2. Strategy
              3. Marketing
              4. Product Innovation
              5. Services
               

                Analyze, elaborate, iterate

                ανάρτηση από raimund.hudak στην κατηγορία: Data Analysis
                Analyse and elaborate on the findings, iterate and reach the key results of your research effort
                 

                  Define tasks and roles

                  ανάρτηση από raimund.hudak στην κατηγορία: Article writing
                  Define tasks and roles for the OER writing. Collaborators can define here additional tasks to be investigated  or to be shared among members.
                   

                    Write, iterate the publication preparation

                    ανάρτηση από raimund.hudak στην κατηγορία: Article writing
                    Comment on the publication writing and iterations towards a harmonized article or term paper.
                     

                      Experiences and Feedback

                      ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                      Collaborators will provide their experiences with the OER development here.
                       

                        Submit OER - HERE!

                        ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                        Submit your publication, e.g. an article, a Power Point presentation and summary or a term paper etc. - HERE
                        Strategy Apple Inc:
                         http://idea-space.eu:19001/up/803c8bea7d8be657e26de1f43298b9e9.pptx 
                         
                        Financials, Services, Marketing and Product Innovation Apple Inc:
                         http://idea-space.eu:19001/up/797d47af216f9a7614914e44031dea32.pptm                                         
                                    
                         
                         

                          Refine and plan next steps

                          ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                          In case of revision or outcomes, refine the work and continue towards common research agenda