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Cross-Cultural Management at Microsoft-Nokia από AnnaF

Relevance and need

ανάρτηση από AnnaF στην κατηγορία: Setting the research focus
What do we want to study in this case "Microsoft-Nokia"? What are the aim and objectives of this case study development and research in cross-cultural-management?
Within four weeks of becoming the new CEO of Microsoft, Satya Nadella lays out the major challenges that await him in the two letters he sends to everyone at Microsoft. He defines Microsoft's battlefield as the "mobile-first and cloud-first world". That is where Microsoft needs to get its products and technology right, to build platforms and ecosystems and to integrate Nokia devices, services and the new mobile capabilities.
 

    Research agenda

    ανάρτηση από AnnaF στην κατηγορία: Setting the research focus
    What is the agenda and focus of the case study research?
    The case provides context for students to apply management theory and know-how to: appreciate the pinch points in making successful organizational transformation,examine the reasons that contribute to Microsoft's inertia, and discuss key factors that will affect the successful integration of Nokia with Microsoft
     

      Context

      ανάρτηση από AnnaF στην κατηγορία: Setting the research focus
      What is the context we need to address?
      Subjects covered:
      Businessmodels; Business policy; Change management; Computer software; Cross functional management; General management; Growth strategy; Leadership; Organizational development; Planning; Service management; Strategy
       

        Research questions

        ανάρτηση από AnnaF στην κατηγορία: Setting the research focus
        What are main research questions to be adressed in Cross-cultural Management of Mergers & Acquisitions?
         

          Case study material and literature

          ανάρτηση από AnnaF στην κατηγορία: Preparation
          Identify key case study material and literature on the topic.
           

            Theoretical framework

            ανάρτηση από AnnaF στην κατηγορία: Preparation
            Elaborate on the role of theory, theoretical framework, related models and methods.
             

              Research approach

              ανάρτηση από AnnaF στην κατηγορία: Preparation
              Define your research approach, consider validity, reliability, sampling etc.
               

                Prepare data

                ανάρτηση από AnnaF στην κατηγορία: Data Analysis
                Prepare the data and distribute roles for data analysis
                 

                  Analyze, Elaborate, iterate

                  ανάρτηση από AnnaF στην κατηγορία: Data Analysis
                  Analyse and elaborate on the findings, iterate and reach the key results of your research effort
                   

                    Distribute tasks and roles

                    ανάρτηση από AnnaF στην κατηγορία: Article writing
                    Distribute tasks and roles for the publication writing
                     

                      Write, iterate

                      ανάρτηση από AnnaF στην κατηγορία: Article writing
                      Write the publication and iterate towards a harmonized three pages term paper.
                       

                        Experiences and Feedback

                        ανάρτηση από AnnaF στην κατηγορία: Feedback and next steps
                        All stakeholders provide their experiences
                         

                          Final presentation and Term Paper

                          ανάρτηση από AnnaF στην κατηγορία: Feedback and next steps
                          Submit your presentation and term paper HERE!
                          The students from the MBA course - Cross-cultural Management at the Hochschule Pforzheim uploaded their final presentation here. The work is the result of a three month desk research, based on case study materials from Harvard Business and addtional sources uploaded by the consortium.
                           
                           http://idea-space.eu:19001/up/ae50b5e19cf8694d3de0544a3e454b39.pptx