The case study miadidas compiles infromation about mass customization and future trends in online trading. Students and teachers collect information and ideas about mass customization and prerequisites of supply chain management in this idea space.
Many companies are exploring mass customization as a way to demonstrate market leadership and capture price premiums.
The core idea of mass customization is to turn customers' heterogeneous needs into an opportunity to create value, rather than a problem to be minimized, challenging the "one size fits all" assumption of traditional mass production.The concept of mass customization makes business sense in these times. Why wouldn't people want to be treated as individual customers, with products tailored to their specific needs? But mass customization has been trickier to implement than first anticipated. The key to profiting from mass customization is to see it not as a stand-alone business strategy that is replacing today's production and distribution systems, but as a set of organizational capabilities that can supplement and enrich an existing system.
Every person who has read this should be well informed about Adidas and be an expert at mass customization.
When students are presented with the case, they place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis - examining the causes and considering alternative courses of actions to come to a set of recommendations. Subjects to be covered: Customization; Distribution; Information management; Production; Project management; Supply chain management
1.Geschichte von Adidas 2.Miadidas Mass Customization Initiative 3.Funktionen von Mass Customization 4.Miadidas Amazon's Initiative 5.Miadidas vs. NikeID 6.ZukünftigeTrends in Mass Customization
Examines Adidas' recent "mi adidas" initiative, aimed at delivering customized athletic footwear to retail customers.
Discusses the practical implications associated with expanding the initiative from a small pilot to a wider operation with retail presence.
Enables the reader to evaluate an interlinked set of issues, from marketing, retailer selection, and information management through production and distribution, project management, and strategic fit. Offers three alternative routes for moving forward and challenges participants to decide the future direction of "mi adidas."
Please describe the key aspects of the didactical / instructional design
The case method is a profound educational innovation that presents the greatest challenges confronting leading companies,non-profits, and government organizations - complete with the constraints and incomplete information found in real business issues - and places the student in the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other's ideas, students become adept at analyzing issues, exercising judgment, and making difficult decisions
Please create a table which shows the main contents, learning activities as well as potential references (book chapters, papers, ..) and OER to be used for the course development.
Posted by Niklas
in category: (Course) Development
Finally lets create our resource
Introduction: Mass Customization means to offer products or services which meet the demands of each individual customer, but which still can be produced and delivered with mass production efficiency. Or, as B. Joseph Pine, who made mass customization popular with his 1993 book,: “Today I define Mass Customization as the low-cost, high-volume, efficient production of individually customized offerings”.