idea-space

Airbus - company and case study analysis από raimund.hudak

Relevance and need

ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
What do we want to study, what is the problem?
The case method describes real management issues in real companies. Cases are used as a basis for class discussion and give participants the opportunity to take on the roles of key players in actual business situations.
By engaging students in business conflicts developed from real events, cases immerse students in the challenges they are expected to face. Challenges that require thoughtful analyses with limited or even insufficient information. That require effective responses within ambiguous circumstances or complex economic and political contexts. That, most of all, demand decisive action that must be articulated -and even defended - among other talented, ambitious individuals.
 

    Research agenda and case study topics

    ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
    The research agenda will give guidance to the collaborators how to approach the research. What are the case study topics?
    Airbus predicted in July 2000 that the market for very large aircraft (VLA), those seating more than 500 passengers, would exceed 1,500 aircraft over the next 20 years and would generate sales in excess of $350 billion. According to Airbus, it needed to sell 250 aircraft to break even and could sell as many as 750 aircraft over the next 20 years. This case explores the two sets of forecasts and asks students whether they would proceed with the launch given the size of the investment and the uncertainty in long-term demand.
     

      Context

      ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
      What is the context we need to address?
      The context of compiling different ideas is providing students and educators with open resources for the classroom, for research or teaching.
       
      When students are presented with the case, they place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis - examining the causes and considering alternative courses of actions to come to a set of recommendations.
       

        Research questions and key objectives

        ανάρτηση από raimund.hudak στην κατηγορία: Setting the research focus
        What are the research questions and objectives of the case study and market research?
        To illustrate the basic economics of large projects and the complexity in estimating even top-line demand for products with useful lives of up to 50 years. To illustrate the role of governments in large projects, both as investors and as customers. Finally, to explore the competitive dynamics between a monopolistic and a potential entrant in which entry costs exceed $10 billion.
         

          Airbus Industries (History)

          ανάρτηση από deniz στην κατηγορία: Setting the research focus

          Airbus Industries

          Airbus   is an aircraft manufacturer division of Airbus Group, which was founded in1970. It is based in Blagnac, France, a suburb of Toulouse, with production and manufacturing facilities mainly in France, Germany, Spain and the United Kingdom.

          Airbus employs around 63,000 people at sixteen sites in four countries: France, Germany, Spain and the United Kingdom. Final assembly production is based at Toulouse, France; Hamburg, Germany; Seville, Spain; and, since 2009 as a joint-venture, Tianjin,China. Airbus has subsidiaries in the United States, Japan, China and India.

          The company produces and markets the first commercially viable fly-by-wire airliner, the Airbus A320, and the world's largest passenger airliner, the A380.

           

          Airbus makes the freedom of flight possible, having evolved during the past 40 years thanks to the vision, innovation and passion of its employees.

          The A300 became the world’s first twin-engine widebody jet with its commercial service entry during 1974. It was followed in the early 1980s by Airbus’ shorter-fuselage A310 derivative, then later that decade by the company’s single-aisle A320 – which has developed into one of the most successful aircraft families in history with the A318, A319, A320 and A321.

           

          The 1990s saw Airbus introduce its long-range A330/A340 Family, and a new era of airline travel started in 2007 when the 525-seat A380 began commercial operation. Responding to market requirements, Airbus also launched its A350 XWB twin-engine jetliner – which brings together the very latest in aerodynamics, design and advanced technologies.

          To maintain its competitive edge, Airbus continues to invest in improvements across the product line – including development of the A320neo (new engine option) version, its A330neo variant and more. The company’s international production network also has been significantly expanded over the years, highlighted by its single-aisle final assembly line in Tianjin, China, along with the Airbus U.S. Manufacturing Facility for A320 Family jetliners – the construction of which began in Mobile, Alabama during 2013. 

           

            Präsi teil 6

            ανάρτηση από Kim Rombach στην κατηγορία: Setting the research focus
             

              Fast fertig :)

              ανάρτηση από Kim Rombach στην κατηγορία: Setting the research focus
              Hallo Leute hier die vorläufige Version, allerdings fehlen noch Teil 3 und 5!!! Bitte den Rest online bearbeiten und abspeichern. Gruß


              oder



               
               

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              Literature and other sources

              ανάρτηση από raimund.hudak στην κατηγορία: Preparation
              Identify key literature and other sources, e.g. videos, articles, OERs on the topic.
              rThe investor report "10k-Report" is an excellent resource for a broad overview of the competitor's strategy and financials.
               
              Airbus Group Annual Report 2014
               http://idea-space.eu:19001/up/2390f33c519cbe6049fa92f38b886ee3.pdf 
               
               Airbus video gallery:
                   http://www.airbus.com/video/a350xwb-family
               
               
              official Airbus Channel at youtube:
                  https://www.youtube.com/user/airbus
                  here you can find the latest news about Airbus 
               
               
               
              Up to now - more than 10 years after the first flight of A380 , this aircraft is still an often thematized topic in aviation industry.
              As a prestige-project and its uniqueness, Airbus AXXX provides for several attention in communication media:
              Hyped as a revolution in the European aviation an a symbol of power and strength Airbus management first give the impression that they are going to confess themselves that the A380 is about to fold: Too little sellings and too small range of customers results in lacking benefits
              http://www.spiegel.de/wirtschaft/unternehmen/a380-drohendes-aus-ist-fuer-airbus-eine-bankrotterklaerung-a-1007898.html
              http://www.airliners.de/airbus-chef-bregier-haben-a380-jahre/35413?utm_campaign=readmore&utm_medium=articlebox&utm_source=air
               
              Also latest news from june 2015 show that this aircraft still does not add profit to the company.
              But nevertheless the management is optimistic again and predict brilliant conditions for the VLA-market at the Paris Air Show2015.
              http://www.welt.de/wirtschaft/article142741970/Airbus-will-im-A380-Platz-fuer-mehr-Sitze-schaffen.html
              http://www.airliners.de/airbus-jahr-a380-auftraegen/35810
               
              New techniques and more efficient motorization are mentioned to make A380 more attractive, especially concerning growing pressure of the most important customer Emirates.
              Because of forecasting an increase of air passengers Airbus focus on an even bigger stretch-version with additional 50 seats as well.
              Moreover in order to approach new circles of customers the Airline works on plans for a frightversion of the A380.
              http://www.welt.de/wirtschaft/article142741970/Airbus-will-im-A380-Platz-fuer-mehr-Sitze-schaffen.html
               
               
               
              Overview about the routes Airbus A380 is used for (2013):
              http://www.stern.de/reise/service/streckennetz-des-airbus-a380-die-ganze-welt-als-u-bahn-plan-3648222.html
               
              video about AirbusA380:
              http://www.spiegel.tv/filme/airbus-a380/
               

                Theoretical framework

                ανάρτηση από raimund.hudak στην κατηγορία: Preparation
                Elaborate on the role of theory, theoretical framework, related models and methods.
                For an organization to create optimal value from its investment in projects there must be a clear link between the outputs created by the projects and the requirements of the organization's business strategy. This means that organizations that have a structure in place for aligning the project deliverables with their organizational goals will be better placed to realize their investment in projects, and achieve the value defined by their business strategies.
                 
                *
                There is a significant growth in the adoption of project management disciplines to accomplish work in different sectors and industries (Winter and Szczepanek, 2008). Economic pressure to reduce time to market means that projects rarely operate in isolation within an organization and are usually delivered to satisfy broader strategic priorities (Office of Government Commerce, 2007b and Office of Government Commerce, 2009). This pressure has driven an increase in the number of projects undertaken simultaneously within organizations, and consequently the complexity of managing their interdependencies and multiple implementations (Platje et al., 1994a and Turner and Speiser, 1992).
                 

                  Research approach

                  ανάρτηση από raimund.hudak στην κατηγορία: Preparation
                  Define your research approach, consider validity, reliability, sampling etc.
                   

                    Prepare instruments and collect data

                    ανάρτηση από raimund.hudak στην κατηγορία: Data Collection
                    Define and prepare your research instruments, collection of materials, papers etc.
                    Case study material will be provided during the course and can be found at www.HBR.com
                     

                      Compile and structure data

                      ανάρτηση από raimund.hudak στην κατηγορία: Data Analysis
                      Prepare the data and upload material
                       
                       

                        Analyze, Elaborate, iterate

                        ανάρτηση από raimund.hudak στην κατηγορία: Data Analysis
                        Analyse and elaborate on the findings, iterate and reach the key results of your research effort
                         

                          Define tasks and roles

                          ανάρτηση από raimund.hudak στην κατηγορία: Article writing
                          Define tasks and roles for case study writing
                          What are specific tasks and roles for the OER writing?
                          Collaborators can define here additional tasks to be investigated  or to be shared among members.
                           

                            Write, iterate

                            ανάρτηση από raimund.hudak στην κατηγορία: Article writing
                            Write the publication and iterate towards a harmonized article
                            Collaorators share here their view, how to write the paper (e.g. article, paper, PowerPoint).
                            What are specific tasks and roles for the OER writing?
                             

                              Experiences and Feedback

                              ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                              All stakeholders provide their experiences
                               

                                Submit OER - HERE!

                                ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                                Submit your materials (OER)
                                Collaborators - Please upload your research material and results here:
                                Submit your publication here. This can contain an article, a Power Point presentation and summary or a term paper etc.
                                 
                                The following link shows the PowerPointpresentation of the student research work at the MBA class at the university of applied science Pforzheim in 2014. The case study was part of the syllabus and examination.
                                 http://idea-space.eu:19001/up/1db902bca6ca8c56d2fabf0c527a019b.pptx 
                                 

                                  Refine and plan next steps

                                  ανάρτηση από raimund.hudak στην κατηγορία: Feedback and next steps
                                  In case of revision or outcomes, refine the work and continue towards common research agenda