What is the case study all about? What is the broad topic, what are the main aspects to be covered?
Carlos Ghosn became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999.
This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts.
Ghosn has to deal with Japanese culture at Nissan as well as French etiquettes at Renault, while achieving synergies with their partnerships. At the same time,the challenges for the two automakers were equally high with the global automobile industry in a downturn and product and market expansions underway at both the companies.
English
Ελληνικά
German