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Development of case study - Cross Cultural Management - Company Pepsi Co. erstellt von AnnaF

Title and Description

Gepostet von AnnaF in category: Project Idea
Describe the brief idea of the Cross-cultural Management study of Pepsi Co.in max three sentences.
The case describes the issues facing Indra Nooyi after five years of PepsiCo's new and controversial nutrition strategy
To help students understand the strategic and management challenges leaders face when they and their companies take on important social and economic responsibilities and have to think and act, over several years, in strategic, financial, pragmatic, and political terms
 
 

    Initial idea / vision

    Gepostet von AnnaF in category: Project Idea
    Describe the initial ideas, vision and aim of the case study development. What are the key objectives and the case research?
    The teaching objectives for this case are: 
    Business ethics; Codes of business ethics; Execution; Food assistance; Leadership; Social Security; Strategy; Western leadership styles
     

      Scope planning

      Gepostet von AnnaF in category: Project Idea
      Describe the scope of planned research topics and how you will approach them.
       

        Planned activities and tasks

        Gepostet von AnnaF in category: Project Idea
        Describe which activities and tasks could be undertaken by the different collaborators involved.
         

          Collaborators involved in the case study survey

          Gepostet von AnnaF in category: Consortium building
          List the partners and main responsibilities
           

            Related networks

            Gepostet von AnnaF in category: Consortium building
            List the networks the project can connect to
             

              Tasks and deadlines

              Gepostet von AnnaF in category: Proposal drafting
              Distribute tasks and deadlines
               

                Compile research papers and related documents

                Gepostet von AnnaF in category: Proposal drafting
                Upload related sources of information HERE!
                Information about Leadership BCG Study
                 
                 http://idea-space.eu:19001/up/4028ec685f5b7c098644e9db23d6d728.pdf 
                 
                 Information about bicultural Leadership - Comparison Goshn_Nissan, Noory PepsiCo
                 
                  http://idea-space.eu:19001/up/6aa607dedea12c48ee20f674e3413f88.pdf 
                 
                 

                  Harmonize presentation material

                  Gepostet von AnnaF in category: Proposal finalization
                  Harmonize presentation material from different collaborators. Upload presentations HERE!
                  The students from the MBA course - Cross-cultural Management at the Hochschule Pforzheim uploaded their final presentation here. The work is the result of a three month desk reserach, based on case study materials from Harvard Business and addtional sources uploaded by the consortium
                   
                   http://idea-space.eu:19001/up/25947cc50bc2daf849e63509869ad8c4.pptx 
                   

                    Submit term paper

                    Gepostet von AnnaF in category: Proposal finalization
                    Submit a three page term paper and summary of the research HERE!