Development of an introductionary course for business students
Students and Professors are invited to develop a case study about the Fast Fashion industry in H&M.
Students and professors are invited to share ideas about the supply chain of Benetton. Including descriptions about the fast fashion industry and supply chain of the biggest retailer such as Zara, H&M.
Zara, the largest brand under its mother company Inditex, is known worldwide for having one of the most responsive supply chain. Owning the title of the pioneer in the Fast Fashion Industry and having an extraordinarly enveloped vertical integration, Zara is able to bring new products to the stores within two weeks. That is what makes them competitive, even when comparing Zara to Gucci, Prada and Luis Vuitton. Students were invited to discover History of Zara, their role in a Fast Fashion Industry, company's Supply Chain Management and Indicators of Business Success.