Students and professors are invited to share ideas about the supply chain of Benetton. Including descriptions about the fast fashion industry and supply chain of the biggest retailer such as Zara, H&M.
The primary objective of the fast fashion is to quickly produce a product in a cost efficient manner to respond to fast changing consumer tastes in as near real-time as possible. Students and researchers will study public case studies and reserach papers in order to compare best practices in the area of category and supply chain management at leading companies such as H&M and Zara.
Zara, the largest brand under its mother company Inditex, is known worldwide for having one of the most responsive supply chain. Owning the title of the pioneer in the Fast Fashion Industry and having an extraordinarly enveloped vertical integration, Zara is able to bring new products to the stores within two weeks. That is what makes them competitive, even when comparing Zara to Gucci, Prada and Luis Vuitton. Students were invited to discover History of Zara, their role in a Fast Fashion Industry, company's Supply Chain Management and Indicators of Business Success.