Students are invited to share their ideas how to develop a case study and use various sources to collect information about the company Pepsi. Co.
The "idea space" will be used to collect ideas, material and final results of a specific case study on Cross-Cultural-Management.
The target group for the idea-space - case study BMW - are students and experts interested in innovative process management and innovation trends in the automotive industry. The core of the research is - Supply Chain Management.
something with fashion