Zara, the largest brand under its mother company Inditex, is known worldwide for having one of the most responsive supply chain. Owning the title of the pioneer in the Fast Fashion Industry and having an extraordinarly enveloped vertical integration, Zara is able to bring new products to the stores within two weeks. That is what makes them competitive, even when comparing Zara to Gucci, Prada and Luis Vuitton. Students were invited to discover History of Zara, their role in a Fast Fashion Industry, company's Supply Chain Management and Indicators of Business Success.
In Kooperation mit den Professoren und Betreuern wird die Plattform Idea Space genutzt, um eine Projektarbeit im 2. Semester an der DHBW Heilbronn zu erstellen.