Zara - Managing Stores for Fast Fashion Draft Table of Contents includes Historical Background of Zara (1), The Fast Fashion Industry (2), Supply Chain Management at Zara , H&M and Benetton (3), Zara's Supply Chain Management (4), and Zara Today (5). The Case Study Approach includes Study of three Cases, Internet Research, Preparation of a PP-presentation 35-45 pages, Writing a 2 pages Term Paper on Word Online, and Presentation of results 35 minutes plus 10 minutes discussion.
Zara, the largest brand under its mother company Inditex, is known worldwide for having one of the most responsive supply chain. Owning the title of the pioneer in the Fast Fashion Industry and having an extraordinarly enveloped vertical integration, Zara is able to bring new products to the stores within two weeks. That is what makes them competitive, even when comparing Zara to Gucci, Prada and Luis Vuitton. Students were invited to discover History of Zara, their role in a Fast Fashion Industry, company's Supply Chain Management and Indicators of Business Success.
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